News

This past Friday I received a call from a POS manufacturer with whom I am partnered.  They were very concerned about one of their clients.  Thankfully, not one of the clients for whom I process payments. It seems that this extremely high volume retail store received notification that over the past six months, approximately 165 [...]

Many people remember the classic movie “A Few Good Men” and the famous line, “You can’t handle the truth!” It seems after 35 years in the planning business, to “handle the truth” in the life insurance area is still a problem for many. In an effort to unmask this subject, I think a little actual [...]

Long Term Care is a subject that is top of mind for many people in America today.  While it may be something you are considering for yourselves, another reason to consider it could be right in front of you and very simple:  your family.  Past history has shown us that parents that do not plan [...]

Social media marketing is expected to grow exponentially over the next several years, but Facebook will likely remain one of the biggest and best platforms for connecting with your audience. If you’re in the beginning stages of launching a Facebook page for your brand or you aren’t seeing the engagement you were hoping for, here [...]

Google has given us all a final push to defend our sensitive information starting this July (2018) with the release of Chrome 68, a new version of their free internet browser. This, of course, includes prospective dental patients that may be searching for a dental practice to care for their sensitive gums. The new version will [...]

Most dentists desire a great looking, functional, and efficient dental office design. In order to have this goal you need to first establish a good foundation. Having a great vision is important but where do you begin to achieve this goal? The answer is a Programming Statement derived from a strategic planning session with your [...]

You and your patients probably started Friday October 21 the same way you do most weekdays. I know I did. I opened my phone to the Starbucks app to place a mobile order. Except I couldn't, because when I clicked my order nothing happened, the Starbucks app returned an error. So I tried it again [...]

This is a great message about the importance of building cash liquidity to invest and build your practice. Structuring savings buckets and cash reserves is crucial to achieving financial success. Chris Ellington, Senior Partner, WealthCreation Atlanta "I want my money to be like a river, not like a pond."—Lisa Sasevich, Inc. 500 Business Owner We're tired [...]

The location of a dental practice's office is a significant factor in its long-term success and among its most important assets. Consequently, a dentist's office lease is perhaps the most important contract that will be executed pertaining to his or her practice. As leases generally have lengthy terms, you get one chance to negotiate an office [...]

Long Term Care.  When those three words are spoken, what comes to mind?  Many make the common association with a nursing home.  Others may mistakenly think that they are already covered for related long-term care matters through their health insurance or disability income policy or policies, or they think that the Government will pay for this issue.  The [...]

Content marketing is one of the best long-term marketing strategies for businesses. But unlike some other forms of online marketing, content marketing can be somewhat trickier to grasp. If you’re just starting out with your brand’s content marketing strategy or you are simply looking for areas to improve what you’re doing, check out these four common [...]